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‘Excellence in Customer Service’ Winner 2020

By Fiona Campbell on 12-Nov-2020 10:23:00

Topics: Corporate

Ascensos tops the shortlist at the National Global Sourcing Association, UK 2020 Professional Awards.

The entire team at Ascensos were honoured to receive this years’ award for ‘Excellence in Customer Service’, in relation to our partnership with retailer ALDI.

Ascensos and Aldi📷 Image: The team at Ascensos, GSA UK 2020 winners of 'Excellence in Customer Service' in partnership with ALDI UK. 


The Professional Awards are a set of accolades recognising talented individuals and teams behind the strategic sourcing industry.

In making their decision, GSA judges looked for evidence on how Ascensos deliver client benefits with vision, strategy and innovation. Industry winners were announced on 12th November 2020, during the first glittering virtual awards ceremony held by the GSA.

Ascensos competed against best in industry finalists, across multiple sectors, markets and geographies, to be recognised as the UK's 2020 benchmark in 'customer service excellence'.

Elevating ALDI’s customer experience


From onboarding to training; our Team approach, true to the Ascensos vision, is built on communication. And together with ALDI, we designed a colleague engagement programme, based on Ascensos and ALDI combined values and principle, aligned to ALDI’s unique ethos.

The result was a simple yet highly effective employee experience which continues to make a positive impact on ALDI’s business and is fundamental in elevating ALDI’s customer experience.

With significant contact centre experience supporting many national and international retail brands, Ascensos has extensive experience creating strategic sourcing partnerships based on trust, collaboration and continuous improvement.

Claire Sixsmith, Business Unit Director at Ascensos, said “We’re incredibly proud to be recognised at the GSA awards, it’s recognition for our team and all the hard work they’ve done on behalf of our partnership with ALDI.

Our goal from the very beginning was to elevate the ALDI customer experience and amaze both ALDI’s customers and internal stakeholders.Across our industry it is well understood that a happy employee means a happy customer. In creating Ascensos, we wanted to build on that and go deeper.

We recognised that what makes an employee happy is the respect, integrity and flexibility we show our staff as an employer. This means providing the right training and working environment, the right technology to do the job well and as an employer, an empathic approach to the changing needs of our colleagues".

Raising the bar on industry standards


Kerry Hallard, CEO of the Global Sourcing Association UK said: “Huge congratulations to all the winners. Well-deserved wins across the spectrum of the sourcing industry demonstrating the great talent in this space, but also showcasing the great work delivered by teams around the world. These were highly competitive awards again this year and as such I must also recognise the great work of all those individuals and organisations that made it to the shortlist”.

About the GSA
The Global Sourcing Association (GSA) is the industry association and professional body for the global sourcing industry, and home of the Global Sourcing Standard. Its overriding objective is the ongoing development and dissemination of the Standard and supporting portfolio of qualifications in order to improve the benefits from, and positive reputation and therefore size of, the global sourcing industry.

The GSA also serves to share best practice, trends and connections across the globe and to bring the global community together in a wholly interactive manner for the first time. The Global Sourcing Association UK, also known as GSA-UK, was formerly known as the National Outsourcing Association in the UK.

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If you’re looking for a fresh approach to customer service outsourcing, get in touch and let’s talk or email us at partnership@ascensos.com.

Fiona Campbell

Written by Fiona Campbell

Fiona Campbell, Head of Marketing at Ascensos